As an artist Gaurav creates theatre, new media and interdisciplinary performances that integrate technology and storytelling, both as an individual artist and under his theatre company Kaivalya Plays. He is a researcher and educator, focusing on new technologies in storytelling, currently pursuing his PhD. at Royal Central School of Speech and Drama. He also works as a creative strategist for brands and organizations, especially in the technology and arts sector, focusing on digital creative projects, marketing and growth.